CPM (cost per mille)

The cost per one thousand views or impressions, the most common way to price and compare creator placements.

CPM is the price for a thousand views. It is the standard yardstick for comparing creator sponsorships of different sizes. Developer and technical creators command higher CPMs, often $40 to $90 and sometimes upwards of $200, than general consumer channels because their audience is high-intent and hard to reach any other way.