# Fundlevel

> Creator and influencer marketing for dev-tool and B2B-SaaS brands that run paid ads. Managed influencer programs at a low percent of ad spend with wholesale creator buys pooled across clients, plus UGC ad creative with usage rights for paid social. Every campaign tied to pipeline and ARR, not impressions.

## Services
- [B2B influencer marketing that ties to pipeline](https://www.fundlevel.co/services/b2b-influencer-marketing): B2B influencer marketing for dev-tool and SaaS brands, measured against signups, pipeline, and ARR rather than impressions. Wholesale creator buys at a low percent of spend.
- [Developer marketing through the creators engineers trust](https://www.fundlevel.co/services/developer-marketing): Reach developers who block ads and ignore vendor messaging, through the YouTubers, newsletters, and communities they actually follow. Developer marketing for dev-tool brands.
- [SaaS influencer marketing measured in signups, not views](https://www.fundlevel.co/services/saas-influencer-marketing): SaaS influencer marketing built around the funnel: trials, paying customers, and CAC, not views. Managed creator programs at a low percent of spend for dev-tool and B2B-SaaS brands.
- [B2B video marketing that sells the product, not the brand](https://www.fundlevel.co/services/b2b-video-marketing): The highest-performing B2B video is a creator showing your product solve a real problem, then amplified as paid social. B2B video marketing for dev-tool and SaaS brands.
- [YouTube influencer marketing for technical products](https://www.fundlevel.co/services/youtube-influencer-marketing): YouTube is where dev-tool buyers research: long-form, high-intent, and evergreen. Managed YouTube sponsorships for dev-tool and B2B-SaaS brands at a low percent of spend.
- [UGC ad creative for B2B and SaaS](https://www.fundlevel.co/services/ugc-for-b2b): User-generated-style short-form creative, usage-righted for your paid social on Meta and X. UGC ad creative built for dev-tool and B2B-SaaS brands.

## Tools
- [Creator sponsorship ROI calculator](https://www.fundlevel.co/tools/sponsorship-calculator): Estimate the views, signups, pipeline, and ROI of a developer or YouTube creator sponsorship from budget, CPM, and funnel rates.

## Glossary
- [Influencer marketing](https://www.fundlevel.co/glossary/influencer-marketing): Paid collaboration with creators who have a trusted audience, used to drive awareness, signups, or pipeline for a product.
- [B2B influencer marketing](https://www.fundlevel.co/glossary/b2b-influencer-marketing): Influencer marketing aimed at business buyers, where the creators are niche experts and success is measured in pipeline.
- [Creator marketing](https://www.fundlevel.co/glossary/creator-marketing): A broader term for partnering with content creators across formats and platforms, not limited to a single sponsored post.
- [Influencer seeding](https://www.fundlevel.co/glossary/influencer-seeding): Giving creators free access to a product in the hope of earning organic, unpaid coverage.
- [User-generated content (UGC)](https://www.fundlevel.co/glossary/ugc): Authentic, creator-style content, often short-form, made to look native rather than like a produced ad.
- [Usage rights](https://www.fundlevel.co/glossary/usage-rights): The brand's contractual permission to use a creator's content in paid ads and other owned channels.
- [CPM (cost per mille)](https://www.fundlevel.co/glossary/cpm): The cost per one thousand views or impressions, the most common way to price and compare creator placements.
- [Dedicated video vs integration](https://www.fundlevel.co/glossary/dedicated-video): A dedicated video is entirely about your product; an integration is a sponsored segment inside other content.
- [Customer acquisition cost (CAC)](https://www.fundlevel.co/glossary/cac): The total spend to acquire one paying customer through a channel, the bottom-line metric for creator campaigns.
- [Engagement rate](https://www.fundlevel.co/glossary/engagement-rate): The share of a creator's audience that interacts with content, used as a proxy for audience quality.
- [Micro-influencer](https://www.fundlevel.co/glossary/micro-influencer): A creator with a smaller but highly engaged and often more niche audience, typically tens of thousands of followers.
- [Ambassador program](https://www.fundlevel.co/glossary/ambassador-program): An ongoing relationship with creators who repeatedly feature a product, rather than a one-off sponsorship.
- [Earned media value (EMV)](https://www.fundlevel.co/glossary/earned-media-value): An estimate of what organic, unpaid creator coverage would have cost as paid media.
- [Developer marketing](https://www.fundlevel.co/glossary/developer-marketing): Marketing to software developers as a buying audience, which relies on trusted creators and technical content rather than ads.
- [Share of voice](https://www.fundlevel.co/glossary/share-of-voice): How much of the creator conversation in your category features your product versus competitors.

## More
- [Services overview](https://www.fundlevel.co/services)
- [Glossary](https://www.fundlevel.co/glossary)
- [Blog](https://www.fundlevel.co/blog)
- [Full content for LLMs](https://www.fundlevel.co/llms-full.txt)