User-generated-style ad creative made for business products: short, authentic clips of real people using the product, built to run as paid social rather than as a polished brand ad.

Does UGC work for SaaS ads?

Yes. Native-looking creative that shows the product solving a problem outperforms polished ads in the feed, and SaaS demos well in short form. The key is usage rights so you can run and iterate freely.

Do you provide usage rights?

Yes. We secure usage rights up front so you own the creative for your paid social and can test and scale without re-clearing every asset.

UGC ad creative for B2B and SaaS

User-generated-style creative, real people showing a real product, outperforms polished ads on Meta and X, and it now works for B2B. We produce usage-righted UGC for your paid social so your ad account always has fresh, native-feeling creative to test.

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Why UGC works for B2B paid social

Feeds reward content that looks native, not produced. A short clip of someone using your product to solve a problem stops the scroll and reads as a recommendation rather than an ad. For B2B that authenticity matters even more, because the buyer is skeptical of vendor polish and responds to a credible peer demonstration.

What you get

A steady supply of short-form UGC built for paid placement, with full usage rights so you can run and iterate freely, multiple variations per concept so you always have something to test, and quick turnaround so your ad account never goes stale. The creative is built around your product and your funnel, not generic templates.

How it fits with creator sponsorships

UGC pairs naturally with our managed creator programs. The organic integration earns trust with a creator's audience, and the same approach, with rights secured up front, feeds paid social. Running both through Fundlevel gives you one pipeline from creator content to scalable paid creative.

Frequently asked

What is UGC for B2B?: User-generated-style ad creative made for business products: short, authentic clips of real people using the product, built to run as paid social rather than as a polished brand ad.
Does UGC work for SaaS ads?: Yes. Native-looking creative that shows the product solving a problem outperforms polished ads in the feed, and SaaS demos well in short form. The key is usage rights so you can run and iterate freely.
Do you provide usage rights?: Yes. We secure usage rights up front so you own the creative for your paid social and can test and scale without re-clearing every asset.

Run it through Fundlevel

Creator programs for dev-tool brands at a low percent of ad spend, with wholesale buys pooled across clients so the discount offsets the fee. Tell us your budget and we'll model the pipeline.