Influencer seeding

Giving creators free access to a product in the hope of earning organic, unpaid coverage.

Seeding gives a product to creators at no cost so they can try it and, ideally, talk about it organically. It is cheaper than paid placements and can surface authentic advocates, but coverage is not guaranteed. For dev tools, seeding free or generous plans to technical creators is a common top-of-funnel tactic that feeds later paid partnerships.